Thursday, April 14, 2005

when it all works out beautifully

The most recently completed licensing deal we've worked on took 6 weeks from initial proposal to signed contract. There were at least 3 agencies involved between the manufacturer and the brandowner and the contract took 8 days to prepare. When a brandowner with a powerful brand understands licensing and has prepared a streamlined process with well identified target categories, the turnaround can be impressive.