Friday, June 29, 2007

are my products underwater?

No, this is not an allegorical question, flooding in the North East means there's a very real chance that there's a warehouse somewhere with some very expensive licensed products bobbing around

Thursday, June 14, 2007

my favourite new quote

"Far too many marketing people confuse brand share with brand loyalty. And far too many assume they are managing an enduring classic when actually they are presiding over an accident waiting to happen. This is a mistake that is all too easily exposed when somebody else does the brand innovation your category had been crying out for and leaves you for dust"
John Grant
Brand Innovation Manifesto

These St. Luke's guys are really fascinating!!!

Friday, June 08, 2007

emotionally drained

Suffering from completion-of-protracted-negotiation-syndrome. What am I going to worry about for the next 6 months!