Golden Goose appointed by Flymo

28/08/13, for immediate release

Flymo appoint Golden Goose to develop licensing programme Husqvarna Group, the owners of gardening brand Flymo, has appointed brand licensing consultancy, Golden Goose as their exclusive UK agency to develop a successful brand licensing programme for Flymo. Since inventing the hover mower more than 50 years ago, Flymo has become a market leader in unique and innovative gardening tools that make work in the garden easier. Flymo has appointed Golden Goose to develop licensed products that complement the brand’s current market offering. Flymo’s UK Sales and Marketing Director, John Thomson, is confident that there are plenty of opportunities to explore: “Flymo is a household brand with 97% brand awareness and we are looking to licensing as a way for us to deliver more products that are ‘easier by design’ ” Golden Goose Director, Adam Bass, said: “Flymo is a fantastic, innovative brand within instant brand awareness. We are very excited to be working with them to put a new licensing programme in place.” Initial product categories that are being considered include pressure washers and garden heating products. Golden Goose Account Director, Martin Clark said: “Golden Goose is looking forward to working with the Flymo brand to realise the exciting deals we already have in the pipeline and develop more retailer and manufacturer partnerships. This, in turn, means we will all be working towards helping Flymo consolidate their market leading positioning” According to the 2012 Keynote market report into garden equipment, the total garden equipment market was worth £890m at retail in 2011 Ends

Golden Goose appointed by Maison Blanc

20/08/13, for immediate release

Golden Goose to develop licensing programme for French bakery Maison Blanc Brand licensing consultancy, Golden Goose, has been appointed by French bakery Maison Blanc, as their exclusive licensing agency for the UK. Maison Blanc is a French patisserie and boulangerie originally created in 1981 by chef Raymond Blanc that has won awards for their authentic French breads, patisserie, cakes and seasonal specials. Apart from supplying the 14 retail outlets that serve a million customers a year the company’s wholesale division also produces cakes for Waitrose under the Maison Blanc brand selling between 40-60,000 cakes per month. According to a recent Mintel survey, 72% of UK consumers (but 83% of AB1s) would like to visit a French restaurant or have done so in the past weeks. Rebecca Rose, Head of Marketing for KFG the owner of Maison Blanc brand said “Maison Blanc has an established reputation for sourcing and making high quality products inspired by French bakery. With their understanding of brands, strategic approach and experience in food licensing we are confident that Golden Goose will quickly establish a significant licensing programme for the Maison Blanc brand.”  Golden Goose Managing Director, Adam Bass, said: “For consumers, Maison Blanc delivers outstanding taste and authentic French flavours. We’re very excited about developing licensed products that communicate the brand’s joie de vivre.” New products planned in January 2014 include a range of gourmet sandwiches, kitchen gifting and ceramics with further products based around the brand’s expertise in chocolate also in the pipeline. Ends

Men's Health Magazine

Golden Goose to work with Men’s Health magazine to develop European licensing programme

Brand licensing consultancy, Golden Goose, has been appointed by leading magazine brand Men’s Health, as their exclusive licensing agency for Europe.

Men’s Health is the world’s largest men’s magazine with 40 editions in 45 countries making it the number 1 source of information for and about men. With 16 European editions reaching a monthly readership of over 8M, Men’s Health outsells GQ and Esquire magazine combined in the UK. In addition the Men’s Health website achieves 42M page views a month.

The typical Men’s Health reader is 32 with a high powered job and single, making them an aspirational, health conscious audience looking for advice on fitness, nutrition, technology,fashion and grooming. Rob Novick, Senior Vice President, International at Rodale Inc. the owner of Men’s Health said “Men’s Health is an international publishing phenomenon and we are confident that, with their understanding of brands, very strategic approach and experience in fitness, nutrition and health, Golden Goose will quickly establish a significant licensing programme for the Men’s Health brand across our strongest European markets.” 

Golden Goose Managing Director, Adam Bass, said: “Health and fitness are going to be even higher on the agenda in the next few years, and these Men’s Health licensed products will provide fitness and health conscious men with the tools they need to look and feel better about themselves.”

New products planned in January 2014 include a complete range of fitness equipment and nutritional products, with a broader range of products in development thereafter.

Golden Goose Account Director, Antonia Habdank said “We are committed to working very closely with the local publishing & editorial teams in each European market as this will be crucial in developing the right product for the right consumer”.  Account Director, Martin Clark added “We have several exciting deals in the pipeline and retailer initiatives in development, which will be enhanced and maximised through strategic editorial support”