another paper of the week

Well, it almost seems too easy but we're paper of the week on brandchannel again. Simone and I are very happy and are now working on the development of a presentation based on the concepts that we found during our research. our paper

most essential qualities in a brand licensing consultant

1) patience
2) tenacity
3) persistence
4) integrity
5) connectivity
6) resilience
7) personable
8) focus
9) vision
10)knowledge

paper finished

New paper finished. Retail Space Invaders puts the case that private label is forcing brandowners to develop licensing strategies. Hopefully soon to be appearing in a publication near you.