Have just launched a new website called brandlicensing.co.uk intended as a forum for all things brand and licensing related. There are so many articles by licensing consultancies calling for licensing to be treated as part of a marketing programme, why not set up a website devoted to introducing wannabe brands to agencies.... that's the theory anyway.
My ulterior motive is that it gives me somewhere to advertise inexpensively but then i've always said businesses need to be an elipse with two foci that are complimentary. Actually I haven't always said that but it seems to make sense now
Friday, September 29, 2006
Wednesday, September 27, 2006
Latest extensions
Here come da’ mouse
Mickey Mouse is a reformed character. In a dramatically inspired turnaround he’s gone from fast food to fast fruit and you can now find Mickey and friends on products aligned with the cause of healthy eating.
In US store Kroger’s Mickey Mouse himself will appear in the role of chef and farmer in store signs, and will give the thumbs up on nutritional labels. This strategy is being rolled out throughout Europe with Mickey endorsed fruit and vegetables in with Tesco, Carrefour and Metro.
Not to miss out, Nickelodeon channel announced it would extend the licensing of Dora the Explorer, SpongeBob SquarePants and other characters to packaged apples, pears, cherries and organic edamame beans, following a deal last year to use the characters on spinach, baby carrots and clementines.
Oi Paul, on yer bike
Fashion designer Paul Smith is delighted to be working with legendary Derby based bicycle makers Mercian. Paul has chosen two styles of bike, a Mercian Track and a Tour bike, which he has personalised.
An avid cycling fan, Paul Smith fell into fashion aged 17 after a cycling accident and now he’s gone full circle. Bikes will be available from Paul Smith shops from November 2006.
Ze smell of orange
In a fantastically inspired piece of innovation, marmalade manufacturer Duerrs present ‘l’eau de marmalade’ a £24.99 bottle of marmalade inspired perfume. More of a newsmaking promotion to celebrate 125 years of production this great example of limited edition brand extension is a PR coup.
What’s next, Marmite deodorant?
Dairylea Cheese
In a great example of ingredient extension Dairylea are moving into slices of cheddar rather than the not-quite-identifiable product known as Dairylea.
Another dynamic move from Sainsburys
In a move long awaited by bored vegetarians, Sainsbury's is launching a range of ready meals catchily entitled ‘Designed not just for Vegetarians’ featuring 21 meals using pulses, meat substitutes and vegetables.
The products contain essential amino acids, which a vegetarian diet can lack. Products include Sweet Potato and Goats Cheese Burgers, Yorkshire Pudding with Cumberland Sausage, Vegetable Malaysian Curry with Noodles, and Bean Casserole with Herb Dumplings, and no animals were harmed in the process.
From books to blenders
Boots is introducing a range of baby-food equipment and ingredients aimed at first-time mums who want to cook for their babies but lack the time. The ‘Make Your Own’ line is backed by Annabel Karmel the author of 14 books on nutrition and cooking for babies
The range will initially comprise of nine equipment and ingredient products from covered food-cube trays for freezing baby food to an electric hand blender. Mother’s no longer have to choose between health and convenience apparently.
Magazine style interiors
Livingetc has become the latest magazine to extend its brand into consumer goods, with the launch of a branded interior accessories and furniture range. The products have been produced in partnership with Bliss, which holds the licence for the Nigella Lawson range of homewares. What next, Loaded interiors with The Jo Guest designer dining table?
More playboy to play with….
Playboy, the company synonymous with 'bunny girls' and top-shelf magazines, is to launch a range of make-up in the UK positioned as a high-end colour-cosmetics line and targeting 16- to 30-year-olds, it will comprise more than 90 products. The range, which will be manufactured and distributed by US company High Maintenance, will be priced between £10 and £22. Products include Hollywood Nights Eye Shadow, Hef's Favorite Lip Gloss, Calendar Girl Lipstick and First Blush. But strangely not Sticky Centrefold.
Call me Bubbles darling
From the Hertfordshire countryside to the high st, health resort Champney’s is planning some bizarre extensions following on from their success in toiletries in Sainsburys. A champney’s ready meal anyone? The taste of Patchouli oil coupled with something???? In another example of new luxury marketing, Champney’s are also planning some high st. spas. We wish them much luck and hope they don’t end up massaging the numbers to make the investment worthwhile
If you want even stranger product ideas, check out: http://www.strangenewproducts.com/
Mickey Mouse is a reformed character. In a dramatically inspired turnaround he’s gone from fast food to fast fruit and you can now find Mickey and friends on products aligned with the cause of healthy eating.
In US store Kroger’s Mickey Mouse himself will appear in the role of chef and farmer in store signs, and will give the thumbs up on nutritional labels. This strategy is being rolled out throughout Europe with Mickey endorsed fruit and vegetables in with Tesco, Carrefour and Metro.
Not to miss out, Nickelodeon channel announced it would extend the licensing of Dora the Explorer, SpongeBob SquarePants and other characters to packaged apples, pears, cherries and organic edamame beans, following a deal last year to use the characters on spinach, baby carrots and clementines.
Oi Paul, on yer bike
Fashion designer Paul Smith is delighted to be working with legendary Derby based bicycle makers Mercian. Paul has chosen two styles of bike, a Mercian Track and a Tour bike, which he has personalised.
An avid cycling fan, Paul Smith fell into fashion aged 17 after a cycling accident and now he’s gone full circle. Bikes will be available from Paul Smith shops from November 2006.
Ze smell of orange
In a fantastically inspired piece of innovation, marmalade manufacturer Duerrs present ‘l’eau de marmalade’ a £24.99 bottle of marmalade inspired perfume. More of a newsmaking promotion to celebrate 125 years of production this great example of limited edition brand extension is a PR coup.
What’s next, Marmite deodorant?
Dairylea Cheese
In a great example of ingredient extension Dairylea are moving into slices of cheddar rather than the not-quite-identifiable product known as Dairylea.
Another dynamic move from Sainsburys
In a move long awaited by bored vegetarians, Sainsbury's is launching a range of ready meals catchily entitled ‘Designed not just for Vegetarians’ featuring 21 meals using pulses, meat substitutes and vegetables.
The products contain essential amino acids, which a vegetarian diet can lack. Products include Sweet Potato and Goats Cheese Burgers, Yorkshire Pudding with Cumberland Sausage, Vegetable Malaysian Curry with Noodles, and Bean Casserole with Herb Dumplings, and no animals were harmed in the process.
From books to blenders
Boots is introducing a range of baby-food equipment and ingredients aimed at first-time mums who want to cook for their babies but lack the time. The ‘Make Your Own’ line is backed by Annabel Karmel the author of 14 books on nutrition and cooking for babies
The range will initially comprise of nine equipment and ingredient products from covered food-cube trays for freezing baby food to an electric hand blender. Mother’s no longer have to choose between health and convenience apparently.
Magazine style interiors
Livingetc has become the latest magazine to extend its brand into consumer goods, with the launch of a branded interior accessories and furniture range. The products have been produced in partnership with Bliss, which holds the licence for the Nigella Lawson range of homewares. What next, Loaded interiors with The Jo Guest designer dining table?
More playboy to play with….
Playboy, the company synonymous with 'bunny girls' and top-shelf magazines, is to launch a range of make-up in the UK positioned as a high-end colour-cosmetics line and targeting 16- to 30-year-olds, it will comprise more than 90 products. The range, which will be manufactured and distributed by US company High Maintenance, will be priced between £10 and £22. Products include Hollywood Nights Eye Shadow, Hef's Favorite Lip Gloss, Calendar Girl Lipstick and First Blush. But strangely not Sticky Centrefold.
Call me Bubbles darling
From the Hertfordshire countryside to the high st, health resort Champney’s is planning some bizarre extensions following on from their success in toiletries in Sainsburys. A champney’s ready meal anyone? The taste of Patchouli oil coupled with something???? In another example of new luxury marketing, Champney’s are also planning some high st. spas. We wish them much luck and hope they don’t end up massaging the numbers to make the investment worthwhile
If you want even stranger product ideas, check out: http://www.strangenewproducts.com/
Tuesday, September 12, 2006
From here to Luxuria
Somehow managed to get myself invited to Luxuria. Will make a change from recent trade shows which have included Autumn Fair and Plasa. Somewhat random searching for licensees up and down the aisles of huge trade shows somewhat surprisingly yields success.
I have perfected the art of zoning in on opportunities using my intuition - or at least that's what it feels like until I get back to the office. It's always exciting to meet potential contacts rather than make random phone calls.
I have perfected the art of zoning in on opportunities using my intuition - or at least that's what it feels like until I get back to the office. It's always exciting to meet potential contacts rather than make random phone calls.
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