Benchmarking exercise gets off to a flyer

We now have a number of companies expressing an interest in the benchmarking exercise including;

Hewlett Packard

Church Dwight

Xerox

LaCoste

General Electric

Watch this space

Corporate Licensing Benchmarking Exercise

Announcing the opening of a new initiative. Ever since Golden Goose started up we've been looking into how marketing departments can harness licensing as a way to build brands and grow revenue. It seems that, in the current climate, more and more brandowners are waking up to the opportunities to exploit their Intellectual Property through third-party agreements.

To help paint a picture of the current marketing resources going into licensing, we're now looking for companies to participate in a Licensor Benchmarking Exercise. To participate in the exercise that we are planning to complete before the end of September 2009, please join the associated Linked In group