"Cameron's personal trainer Matt Roberts says working out on the morning of a speech can calm a speaker down. "It burns away a bit of energy and gets the oxygen into the bloodstream and the brain, which gives you calmer thinking," says Roberts. "I know people who do stretches before they walk on to get their diaphragm going and become a bit more mobile. They are generally things like reaching up above your head or doing the palm position."
Thursday, December 15, 2011
Matt Roberts in yesterday's evening standard
"Cameron's personal trainer Matt Roberts says working out on the morning of a speech can calm a speaker down. "It burns away a bit of energy and gets the oxygen into the bloodstream and the brain, which gives you calmer thinking," says Roberts. "I know people who do stretches before they walk on to get their diaphragm going and become a bit more mobile. They are generally things like reaching up above your head or doing the palm position."
Tuesday, November 29, 2011
Tetley Tea Folk Biscuits
Tuesday, November 15, 2011
Monday, October 31, 2011
New tetley mug in Tesco
Get yourself a gaffer shaped mug before they sell out... go on you know you want to.
Monday, October 24, 2011
our stand at brand licensing
This is a picture of our stand at Brand Licensing this year... on the 'brand' side of the hall....already rebooked for next year. It was a very busy show which, personally, I find encouraging as British Industry starts looking for ways to actively get out of the downturn rather than just batten down the hatches....
Friday, September 23, 2011
Wednesday, September 21, 2011
Tuesday, September 20, 2011
Monday, September 12, 2011
Tuesday, September 06, 2011
Tuesday, August 23, 2011
Brand and Sport Licensing Year Book
New article about What Can Go Wrong with Licensing Programmes, page 12-15
Tuesday, July 26, 2011
on-line accounting software
Very excited to be able to recommend some brilliant on-line accounting software:
It has the potential to make accounting fun!
Monday, July 04, 2011
Golden Goose appointed by Tetley
We are delighted to announce today that Golden Goose will represent Tetley Tea’s much loved brand ambassadors, the Tea Folk, for an exclusive 3 year licensing deal covering the UK.
Launched in 1973 the Tea Folk have appeared in 67 advertisements generating over 30 million pieces of memorabilia in their first three decades. Their return as part of a multimillion pound advertising campaign reached over 42 million viewers and was voted one of the top 10 marketing events of 2010. The Tetley Tea Folk campaign helped to reaffirm Tetley’s position as one of the UK’s best loved brands and with 38% of British households considered Tetley Tea drinkers, this very British love affair shows no sign of cooling off.
http://www.talkingretail.com/products/product-news/tetley-launches-tea-folk-products
Wednesday, May 04, 2011
Martin Sorrel backs licensing....
In an article published today Martin Sorrell, chief executive officer of WPP, says: "More than ever, licensing is emerging as one of the new creative ways of developing brands and sales. It is a capability we see as increasingly important to our clients. "
Wednesday, April 06, 2011
Monday, March 21, 2011
Thursday, March 17, 2011
new article now ready for peer review
Licensing is the Marketeer’s ultimate fantasy – a too-good-to-be-true, budget-generating marketing campaign that extends the brand into new categories. As they might say in America:
Licensing: What’s not to like?
As the Marketing Director of a powerful brand with a sizeable advertising budget, you present your Commercial Director with a strategic licensing proposition including a selection of companies proposing to pay hard cash for the right to increase your brand’s profile. Despite his first thought - ‘what’s the catch?’ – you somehow manage to convince him to let you develop a licensing programme. There’s no shortage of potential partners to work with on exciting collaborations and the products you develop are bought in serious quantities by your passionate consumers. With success, bigger and bigger manufacturers make increasingly exciting offers to create better and better products. Fast forward several years, however, and the enthusiasm for licensing seems to have waned somewhat and you’re considering your career options. So where did it all go wrong?
Please email me if you'd like the full article....
Licensing: What’s not to like?
As the Marketing Director of a powerful brand with a sizeable advertising budget, you present your Commercial Director with a strategic licensing proposition including a selection of companies proposing to pay hard cash for the right to increase your brand’s profile. Despite his first thought - ‘what’s the catch?’ – you somehow manage to convince him to let you develop a licensing programme. There’s no shortage of potential partners to work with on exciting collaborations and the products you develop are bought in serious quantities by your passionate consumers. With success, bigger and bigger manufacturers make increasingly exciting offers to create better and better products. Fast forward several years, however, and the enthusiasm for licensing seems to have waned somewhat and you’re considering your career options. So where did it all go wrong?
Please email me if you'd like the full article....
Thursday, March 10, 2011
more on Thomas Crapper on the BBC
http://www.bbc.co.uk/iplayer/episode/b00z9j0g/The_Boat_That_Guy_Built_A_Nice_Hot_Shower/
19.34 minutes in..."There really is only one place you can go for bathroom fittings"
19.34 minutes in..."There really is only one place you can go for bathroom fittings"
Wednesday, March 09, 2011
Tuesday, March 08, 2011
Tuesday, March 01, 2011
some interesting marketing books
Hi,
here's a list of some of my most influential marketing books:
http://www.brandlicensing.co.uk/brand-books-to-read
here's a list of some of my most influential marketing books:
http://www.brandlicensing.co.uk/brand-books-to-read
Wednesday, February 23, 2011
Mamika to be in the Times this weekend
Look out for 5 pages about our favourite grandma in this Sunday's Times.
Friday, February 11, 2011
Thursday, February 10, 2011
Friday, February 04, 2011
Golden Goose launches Mamika at Spring Fair
Brand consultancy, Golden Goose has signed a deal to represent the humorous, eclectic Mamika photographic brand from award winning photographer Sacha Goldberger.
Mamika is Sacha’s collection of funny, ironic and eccentric photographs featuring his 91 year old Grandmother, Fredericka, in a variety of guises including super hero and hilariously absent-minded old lady.
Mamika has become a global internet phenomenon with a strong following on Facebook and the first Mamika book has sold over 14,000 since its French release 4 months ago. Other books by Sacha have sold over 145,000 copies worldwide. Mamika photos have also featured in numerous newspaper and magazine articles from Sunday Times, Elle and Vanity Fair.
Now Golden Goose are looking for UK manufacturers and retailers to take the Mamika brand into calendars, stationery, giftsets and paper goods. With hundreds of high quality photographs in a variety of themes and locations, Mamika is ideal for these gifting categories.
Golden Goose Account Director Charlotte Hargreaves said: “Mamika’s outlandish and ironic view of life will appeal to students and gift-givers of all ages and naturally lends itself to a wide variety of products.”
Hargreaves adds, “Mamika is outlandish, kooky and guaranteed to make you smile, its broad appeal will attract licensees and retailers exhibiting and visiting Spring Fair.”
For more information, please contact: Charlotteh@goldengoose.uk.com
Wednesday, January 26, 2011
Friday, January 07, 2011
Thomas Crapper and Half Moon Bay
Half Moon Bay to Launch Thomas Crapper Merchandise at Spring Fair
Historic bathroom brand launches fun gift range
Award-winning giftware company Half Moon Bay have signed a two year deal with Thomas Crapper & Co to launch a range of merchandise including toothbrush holders, mugs, and even an emergency plumbing kit (complete with rubber duck!) for the UK retail market.
The brand, launched by the eponymous plumber at the height of the British Empire in 1861, introduced plumbed bathrooms and luxury bathroom fittings to the world – and picked up a number of Royal Warrants along the way. It opened the first ever bathroom showroom, on King’s Road in Chelsea, and made sanitaryware fashionable and aspirational.
This new range of merchandise is both fun and practical with four ply toilet paper printed with humorous sayings one of the products expected to do well as consumers look for interesting and innovative gifts bearing the iconic Thomas Crapper logo.
Adam Bass, director of Golden Goose (Thomas Crapper’s licensing agency) said: “Thomas Crapper is a world renowned brand name that is ripe for development. The merchandise launch is the first step in the roll out of some very exciting plans for 2011.”
‘We are very excited to launch this new gift range, it truly offers something unique to the market. The history of the brand taps into the current demand for nostalgic yet fun gift products,’ said Ashley McCracken, Senior Product Manager for Half Moon Bay.
Thomas Crapper continued as a family business from its Victorian roots until the mid-1960s when it was taken over by a rival firm. Today, it is a privately owned, independent company producing the finest British Made authentic bathroom sanitaryware, fittings and accessories.
Wednesday, January 05, 2011
Branding 3.0
Hi and happy new year. 2010 was certainly interesting and, as in other years, I've taken the liberty of writing an article about new media's changes and their effects on branding, it's presumptuously called BRANDING 3.0.
Please let me know if you'd like a copy and I'll send you one. Otherwise it will be published in the latest edition of Innova
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