new rac products

Thomas Crapper and Half Moon Bay

Half Moon Bay to Launch Thomas Crapper Merchandise at Spring Fair

Historic bathroom brand launches fun gift range

Award-winning giftware company Half Moon Bay have signed a two year deal with Thomas Crapper & Co to launch a range of merchandise including toothbrush holders, mugs, and even an emergency plumbing kit (complete with rubber duck!) for the UK retail market.

The brand, launched by the eponymous plumber at the height of the British Empire in 1861, introduced plumbed bathrooms and luxury bathroom fittings to the world – and picked up a number of Royal Warrants along the way. It opened the first ever bathroom showroom, on King’s Road in Chelsea, and made sanitaryware fashionable and aspirational.

This new range of merchandise is both fun and practical with four ply toilet paper printed with humorous sayings one of the products expected to do well as consumers look for interesting and innovative gifts bearing the iconic Thomas Crapper logo.

Adam Bass, director of Golden Goose (Thomas Crapper’s licensing agency) said: “Thomas Crapper is a world renowned brand name that is ripe for development. The merchandise launch is the first step in the roll out of some very exciting plans for 2011.”

‘We are very excited to launch this new gift range, it truly offers something unique to the market. The history of the brand taps into the current demand for nostalgic yet fun gift products,’ said Ashley McCracken, Senior Product Manager for Half Moon Bay.

Thomas Crapper continued as a family business from its Victorian roots until the mid-1960s when it was taken over by a rival firm. Today, it is a privately owned, independent company producing the finest British Made authentic bathroom sanitaryware, fittings and accessories.

Branding 3.0

Hi and happy new year. 2010 was certainly interesting and, as in other years, I've taken the liberty of writing an article about new media's changes and their effects on branding, it's presumptuously called BRANDING 3.0.

Please let me know if you'd like a copy and I'll send you one. Otherwise it will be published in the latest edition of Innova