Monday, October 31, 2011
New tetley mug in Tesco
Get yourself a gaffer shaped mug before they sell out... go on you know you want to.
Monday, October 24, 2011
our stand at brand licensing
This is a picture of our stand at Brand Licensing this year... on the 'brand' side of the hall....already rebooked for next year. It was a very busy show which, personally, I find encouraging as British Industry starts looking for ways to actively get out of the downturn rather than just batten down the hatches....
Friday, September 23, 2011
Wednesday, September 21, 2011
Tuesday, September 20, 2011
Monday, September 12, 2011
Tuesday, September 06, 2011
Tuesday, August 23, 2011
Brand and Sport Licensing Year Book
New article about What Can Go Wrong with Licensing Programmes, page 12-15
Tuesday, July 26, 2011
on-line accounting software
Very excited to be able to recommend some brilliant on-line accounting software:
It has the potential to make accounting fun!
Monday, July 04, 2011
Golden Goose appointed by Tetley
We are delighted to announce today that Golden Goose will represent Tetley Tea’s much loved brand ambassadors, the Tea Folk, for an exclusive 3 year licensing deal covering the UK.
Launched in 1973 the Tea Folk have appeared in 67 advertisements generating over 30 million pieces of memorabilia in their first three decades. Their return as part of a multimillion pound advertising campaign reached over 42 million viewers and was voted one of the top 10 marketing events of 2010. The Tetley Tea Folk campaign helped to reaffirm Tetley’s position as one of the UK’s best loved brands and with 38% of British households considered Tetley Tea drinkers, this very British love affair shows no sign of cooling off.
http://www.talkingretail.com/products/product-news/tetley-launches-tea-folk-products
Wednesday, May 04, 2011
Martin Sorrel backs licensing....
In an article published today Martin Sorrell, chief executive officer of WPP, says: "More than ever, licensing is emerging as one of the new creative ways of developing brands and sales. It is a capability we see as increasingly important to our clients. "
Wednesday, April 06, 2011
Monday, March 21, 2011
Thursday, March 17, 2011
new article now ready for peer review
Licensing is the Marketeer’s ultimate fantasy – a too-good-to-be-true, budget-generating marketing campaign that extends the brand into new categories. As they might say in America:
Licensing: What’s not to like?
As the Marketing Director of a powerful brand with a sizeable advertising budget, you present your Commercial Director with a strategic licensing proposition including a selection of companies proposing to pay hard cash for the right to increase your brand’s profile. Despite his first thought - ‘what’s the catch?’ – you somehow manage to convince him to let you develop a licensing programme. There’s no shortage of potential partners to work with on exciting collaborations and the products you develop are bought in serious quantities by your passionate consumers. With success, bigger and bigger manufacturers make increasingly exciting offers to create better and better products. Fast forward several years, however, and the enthusiasm for licensing seems to have waned somewhat and you’re considering your career options. So where did it all go wrong?
Please email me if you'd like the full article....
Licensing: What’s not to like?
As the Marketing Director of a powerful brand with a sizeable advertising budget, you present your Commercial Director with a strategic licensing proposition including a selection of companies proposing to pay hard cash for the right to increase your brand’s profile. Despite his first thought - ‘what’s the catch?’ – you somehow manage to convince him to let you develop a licensing programme. There’s no shortage of potential partners to work with on exciting collaborations and the products you develop are bought in serious quantities by your passionate consumers. With success, bigger and bigger manufacturers make increasingly exciting offers to create better and better products. Fast forward several years, however, and the enthusiasm for licensing seems to have waned somewhat and you’re considering your career options. So where did it all go wrong?
Please email me if you'd like the full article....
Thursday, March 10, 2011
more on Thomas Crapper on the BBC
http://www.bbc.co.uk/iplayer/episode/b00z9j0g/The_Boat_That_Guy_Built_A_Nice_Hot_Shower/
19.34 minutes in..."There really is only one place you can go for bathroom fittings"
19.34 minutes in..."There really is only one place you can go for bathroom fittings"
Wednesday, March 09, 2011
Tuesday, March 08, 2011
Tuesday, March 01, 2011
some interesting marketing books
Hi,
here's a list of some of my most influential marketing books:
http://www.brandlicensing.co.uk/brand-books-to-read
here's a list of some of my most influential marketing books:
http://www.brandlicensing.co.uk/brand-books-to-read
Wednesday, February 23, 2011
Mamika to be in the Times this weekend
Look out for 5 pages about our favourite grandma in this Sunday's Times.
Friday, February 11, 2011
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