interesting detail

one side affect of having worked in this business for three years is the tendency to start developing outspoken opinions. Now that I've changed from energetic, boyish, youthful exuberance to cynical, jaundiced, wizened professional, my opinions often overcome my ability to withhold them. For example, one of the stands at the licensing show actually featured real product on them. Now forgive me for being outspoken about this but when a corporate brand is looking to generate interest from potential licensees, the unwritten rule is to show the logo (because if it's licensable everyone should instantly know what the brand stands for) and an image that suggests how broad the brand's ultimate footprint could be. This particular stand actually had someone doing the rounds of the show as a can of disinfectant! Admittedly this approach is less po-faced than most corporate brand owners (particularly those whose logos noone's ever heard of) and potentially presented the interesting implication that even core products are seen by the consumer as just another licensee, but purlease, as the new yorker's would say.