Don't blink or you might miss Premier Foods acquiring another company. To think that the year started with Quorn, Hovis, and OXO all under separate management is to recognise that Premier are hoovering up underexploited brands. The city certainly approves of the strategy and, as someone who positively encourages brand extension, i'm hardly likely to criticise. The only gripe from my point of view is fewer potential clients.
How long before there's an outsourced brand management department in every VC fund's portfolio?
Tuesday, December 05, 2006
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