Golden Goose was established in December 2002 with the mission to work with brands we love, and help consumers love them more. The licensing business is huge, worth around £180bn per year at retail.
Friday, August 10, 2007
why licensing is like sex
Yes, licensing is like sex. Honestly. Here's the latest article on the subject as published in brand licensing sports book... also check out Brand channel from 13/08 for paper of the week on Branding 2.0
Has over 20 year's business experience. First launched in 1992 with a publishing business which developed into a successful brochure distribution company. Subsequently launched a website called Gradunet and raised over £500K seed capital. In 2000, spent 2 years working within various advertising agencies and recognised the opportunity for brand extension via licensing.
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