Top 10 Surefire ways to screw up a licensing deal:
1) heavy handed lawyers
2) poor chemistry
3) failure to have a strategy approved at the highest level
4) someone leaves the company
5) noone asked a retailer if they'd stock the product
6) someone gets ill
7) the company is sold
8) the brand goes into melt down
9) too many agents closing on the deal
10) slow approval process
anyone got any others?
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1 comment:
I've got another one. Try and screw your own agent out of the deal.
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