Licensing is a “quick- quick, slow-slow business”. You need to be ready to move fast, and be
patient when nothing’s happening. If you’ve achieved strong licensing success you’ll
recognise this timeline of hard work, blood sweat and tears, if you’re at the beginning of your
licensing journey, you may want to look away now.
CLAPS: A five year plan for a successful licensing programme.
Read more here...
Wednesday, May 23, 2012
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