Licensing is a “quick- quick, slow-slow business”. You need to be ready to move fast, and be
patient when nothing’s happening. If you’ve achieved strong licensing success you’ll
recognise this timeline of hard work, blood sweat and tears, if you’re at the beginning of your
licensing journey, you may want to look away now.
CLAPS: A five year plan for a successful licensing programme.
Read more here...
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Golden Goose was established in December 2002 with the mission to work with brands we love, and help consumers love them more. The licensing business is huge, worth around £180bn per year at retail.
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About Me
- Adam Bass
- Has over 20 year's business experience. First launched in 1992 with a publishing business which developed into a successful brochure distribution company. Subsequently launched a website called Gradunet and raised over £500K seed capital. In 2000, spent 2 years working within various advertising agencies and recognised the opportunity for brand extension via licensing.
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