In the publishing business the readers are the product, and the customers are the advertisers.
Reader HAS attention WANTS salience
Publisher HAS salience WANTS money
Advertiser HAS money WANTS attention
Advertiser HAS money WANTS attention
Golden Goose was established in December 2002 with the mission to work with brands we love, and help consumers love them more. The licensing business is huge, worth around £180bn per year at retail.
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