Power up your licensing in 2014

Licensing is a common activity for corporate brandowners but there are some licensing programmes that succeed and others that fail, so what are the 5 tell-tale signs of a healthy licensing programme, and how can you ensure your programme is flushed with success at the top of the table rather than bringing up the rear. After 10 years of building an agency with a focus on corporate licensing, Golden Goose’s founder Adam Bass, shares his view on how to Power up your licensing