Wednesday, March 01, 2006

Museum of Brand Licensing

Visited the Museum of Brands last weekend. A delightful little museum tucked away in a mews off Notting Hill. The wonder of seeing ex-brands that have faded away as market forces apply is a branding ecologists nightmare. All those once loved names etched into the collective consciousness now just a fragment of packaging. Extinction is the only result for company's ignoring change. Brands that once owned massive shares of the ink or boot-blacking market are now just part of the fabric of history.


http://www.museumofbrands.com

No comments: