Friday, March 17, 2006

when in doubt, sue!

P&G steps up copycats fight
By Jeremy Grant in Washington
Published: March 15 2006 02:00 | Last updated: March 15 2006 02:00

Procter & Gamble yesterday stepped up its fight against private label copycats, issuing its third lawsuit in as many months. The US consumer products group said it had filed a trademark infringement suit against First Quality Hygienic, alleging the private label manufacturer infringed on the registered trademarks and packaging "trade dress" of P&G's Tampax Pearl tampons.

Lynn Dornblaser, director of the custom solutions group at Mintel International, said: "We're seeing more private label options being offered to consumers and more products that seem to be - on the face of it - exactly the same as the major manufacturers'."

P&G last month sued Vi-Jon Industries, alleging that the group's mouthwash packaging and advertising claims infringed on P&G's Crest Pro-Health oral rinse. P&G also settled a suit filed in December against McLane, owned by Berkshire Hathaway. The suit related to P&G's Charmin and NyQuil paper products.

P&G claimed First Quality, whose tampons are sold in Canada under the name Life Brand, was manufacturing products that copied Tampax Pearl packaging, "including the distinctive string of pearls design".


At least someone is brave enought to have a go. Why isn't weightwatcher suing Tesco for running their points on all products without authorisation - distributor power is out of control, somebody has to fight for the cause!

No comments: