Golden Goose was established in December 2002 with the mission to work with brands we love, and help consumers love them more. The licensing business is huge, worth around £180bn per year at retail.
Monday, February 12, 2007
Product is go....
Well, this is it. After 3 years of hard slog and continually raised and dashed hopes it all comes down to about 6 skus in Tesco. Ironic that after all the blood, sweat and tears my first mainstream product is an anti-perspirant.
2 comments:
Anonymous
said...
Hi Adam,
Congratulations!!!!!
It is the most rewarding moment to see "your" product on the shelves.
You made it into one of the very competitive categories and you have every reason to be very proud. Not many get there ever.
Thanks Andreas. Appreciate your contribution. Yes, i didn't realise quite how competitive it was when i started... still very gratifying as you say to see something that only existed in the imagination, now on the shelves.
Has over 20 year's business experience. First launched in 1992 with a publishing business which developed into a successful brochure distribution company. Subsequently launched a website called Gradunet and raised over £500K seed capital. In 2000, spent 2 years working within various advertising agencies and recognised the opportunity for brand extension via licensing.
2 comments:
Hi Adam,
Congratulations!!!!!
It is the most rewarding moment to see "your" product on the shelves.
You made it into one of the very competitive categories and you have every reason to be very proud. Not many get there ever.
Best regards, Andreas
Thanks Andreas. Appreciate your contribution. Yes, i didn't realise quite how competitive it was when i started... still very gratifying as you say to see something that only existed in the imagination, now on the shelves.
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