Well, this is it. After 3 years of hard slog and continually raised and dashed hopes it all comes down to about 6 skus in Tesco. Ironic that after all the blood, sweat and tears my first mainstream product is an anti-perspirant.
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2 comments:
Hi Adam,
Congratulations!!!!!
It is the most rewarding moment to see "your" product on the shelves.
You made it into one of the very competitive categories and you have every reason to be very proud. Not many get there ever.
Best regards, Andreas
Thanks Andreas. Appreciate your contribution. Yes, i didn't realise quite how competitive it was when i started... still very gratifying as you say to see something that only existed in the imagination, now on the shelves.
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