Wednesday, May 23, 2012

Licensing is a “quick- quick, slow-slow business”. You need to be ready to move fast, and be patient when nothing’s happening. If you’ve achieved strong licensing success you’ll recognise this timeline of hard work, blood sweat and tears, if you’re at the beginning of your licensing journey, you may want to look away now. 

CLAPS: A five year plan for a successful licensing programme.

Read more here... 

Monday, May 14, 2012

An aggregated world of brands

Brand map
Never before were so many owned by so few

Wednesday, May 02, 2012

New scones coming to Asda and Morrisons soon...

mmmmm - lovely new scones....
Tetley Scones - new variants