Wednesday, February 18, 2009
New client
Golden Goose is delighted to announce our appointment by the London Fire Brigade to develop and execute a licensing strategy. We look forward to working with them to deliver successful products in a wide range of categories.
Thursday, February 05, 2009
the perfect gift this valentines
Obviously, the perfect gift this valentine's day is a charm bracelet from www.page3diamonds.com, only £99 for a silver bracelet and four diamond and ruby set charms. What else would your page 3 dream girl want?
Monday, January 19, 2009
Happy 2009
According to some people, today is the most depressing day of the year so far. You're far away from the Christmas holidays for them to be a distant memory, and still another 12 days from payday. Still, it could be worse - you could be a retailer. Times are tough for our distributor friends and we should feel some sympathy - how are we going to sell all our licensed products if we don't have anywhere to sell them. Step forward brands with an alternative distribution channel, your time has come!!!
Thursday, December 04, 2008
front page news
The Page 3 Calendar is on the front page of today's newspaper and covered all over the www.thesun.co.uk
Monday, December 01, 2008
new page3idol game ready to launch
Thursday, November 13, 2008
Monday, November 10, 2008
Wednesday, November 05, 2008
Wednesday, October 29, 2008
300 members in 3 months
Our linked in group now has 300 members which is not bad since it only launched 3 months ago!
Tuesday, September 16, 2008
Brand licensing on Linkedin
Page 3 Jewellery
Monday, September 01, 2008
Thursday, August 28, 2008
And here comes September
And yes, as predicted, people are coming back from holiday, people are going away, this could last until the end of the month.
meanwhile, analogy for slowness number 3246: working in licensing is like steering a glacier
meanwhile, analogy for slowness number 3246: working in licensing is like steering a glacier
Friday, August 01, 2008
French holidays and the Prisoner's dilemma
I was talking to my brother about the French and their unanimous August summer holiday and he said it reminded him of The Prisoner's dilemma:
Two suspects are arrested by the police. The police have insufficient evidence for a conviction, and, having separated both prisoners, visit each of them to offer the same deal. If one testifies ("defects") for the prosecution against the other and the other remains silent, the betrayer goes free and the silent accomplice receives the full 10-year sentence. If both remain silent, both prisoners are sentenced to only six months in jail for a minor charge. If each betrays the other, each receives a five-year sentence. Each prisoner must choose to betray the other or to remain silent. Each one is assured that the other would not know about the betrayal before the end of the investigation. How should the prisoners act?
The classical prisoner's dilemma can be summarized thus:
Both stay silent: Each serves 6 months
Prisoner B Betrays: Prisoner A gets 10 years and Prisoner B goes free
Prisoner A Betrays: Prisoner A goes free and Prisoner B get 10 years
Both betray: Each serves 5 years
The parallel with the summer holiday is this: if we all go away for August, nobody missed anything, nothing really happens, we all have a lovely holiday.
Some of us go away for August and some of us stay behind: some of us have a lovely holiday but worry about missing work, and some of us find work impossible because nobody's around.
None of us go away for August: we all get to carry on working efficiently.
On this basis, i think i prefer the French style vacations in option 1
Two suspects are arrested by the police. The police have insufficient evidence for a conviction, and, having separated both prisoners, visit each of them to offer the same deal. If one testifies ("defects") for the prosecution against the other and the other remains silent, the betrayer goes free and the silent accomplice receives the full 10-year sentence. If both remain silent, both prisoners are sentenced to only six months in jail for a minor charge. If each betrays the other, each receives a five-year sentence. Each prisoner must choose to betray the other or to remain silent. Each one is assured that the other would not know about the betrayal before the end of the investigation. How should the prisoners act?
The classical prisoner's dilemma can be summarized thus:
Both stay silent: Each serves 6 months
Prisoner B Betrays: Prisoner A gets 10 years and Prisoner B goes free
Prisoner A Betrays: Prisoner A goes free and Prisoner B get 10 years
Both betray: Each serves 5 years
The parallel with the summer holiday is this: if we all go away for August, nobody missed anything, nothing really happens, we all have a lovely holiday.
Some of us go away for August and some of us stay behind: some of us have a lovely holiday but worry about missing work, and some of us find work impossible because nobody's around.
None of us go away for August: we all get to carry on working efficiently.
On this basis, i think i prefer the French style vacations in option 1
Friday, July 25, 2008
Brand licensing on Linkedin
There are now 67 members of the brandlicensing group on Linked In. That may not sound like a lot but it's quite exciting for such a niche sector.
If you'd like to join, click on the link: http://www.linkedin.com/e/gis/73938/3C4DD7708EBB
If you'd like to join, click on the link: http://www.linkedin.com/e/gis/73938/3C4DD7708EBB
Thursday, July 17, 2008
spy club agenda
These are the headings from my 7 year old son's spy meeting agenda:
spy meeting:
urgent meeting
secret agent club
morning spy club
replace captains
mission (double)
people*
problems of spys
spy on
secret spys
bosses
computer spy information
players
secret players
members
secret nightclub
secret agent
real spy information
just how many layers of reality does a 7 year old work on?
spy meeting:
urgent meeting
secret agent club
morning spy club
replace captains
mission (double)
people*
problems of spys
spy on
secret spys
bosses
computer spy information
players
secret players
members
secret nightclub
secret agent
real spy information
just how many layers of reality does a 7 year old work on?
Friday, July 11, 2008
Thursday, June 19, 2008
a dystopian reality (2)
It occurred to me when I was in Boots. There were automated check outs beeping out in their androgynous, metallic proto-feminine voice and the subjugated masses apologetically scrabbled about with buttons, coins, bags, products and scanners. The following question came in to my head: "Did the IT specialists who invested in these new super-efficient tills, even remotely consider the possibility that investing the same money in humans might yield better results?"
Later in the day, a colleague expressed his concern about understanding the street signs in Tokyo (he's off for 3 weeks the lucky &$^%$) and one bright technofile in the office piped up "wouldn't it be great if you could just send a picture of street signs via your mobile phone and you automatically got a translation?"
On hearing this I went into rant mode. Something along the lines of: "Why do people automatically think that technology is the solution to every question? Wouldn't it be more satisfying to learn a little Japanese rather than create a technological solution that probably won't work? Why do all problems only seem to have a technological solution? Yada yada yada "
My frustration is that, rather like a chemical high, any investment in technology only ever achieves a short-term improvement in service and then disappoints as the initial buzz of an upgrade is superseded by the drudgery of constantly necessary updates, tweaks, refinements, and additional investment that is never budgeted for in the first round of finance.
Nevertheless, the yearn for the buzz achieved by technological advantage (which stems perhaps from an evolutionary adrenaline rush when we realise that we have better munitia than our enemies) is never satisfied. Humans are complicated, we yearn for personal attention which makes us incredibly likely to find ways to break technology, or to work outside it. In addition, technology manufacturers need to make a profit so they make best-fit, off-the-peg products that don't actually fit anyone.
Perhaps in the early days of the technological revolution, change was what we needed to move away from the blunt force, unskilled, soul destroying labour we had created. The challenge now though seems to be to apply the usability, and service led mentality of a programmer, but to incorporate a role for humanity to play into the business plan.
To finish where I started, why couldn't Boots invest in a system that lets people scan as you go around the store? Perhaps that way you could call a sales assistant to advise you and he could scan your goods and take payment, like a restaurant? That would be an upgrade for humans as well as machines...
Later in the day, a colleague expressed his concern about understanding the street signs in Tokyo (he's off for 3 weeks the lucky &$^%$) and one bright technofile in the office piped up "wouldn't it be great if you could just send a picture of street signs via your mobile phone and you automatically got a translation?"
On hearing this I went into rant mode. Something along the lines of: "Why do people automatically think that technology is the solution to every question? Wouldn't it be more satisfying to learn a little Japanese rather than create a technological solution that probably won't work? Why do all problems only seem to have a technological solution? Yada yada yada "
My frustration is that, rather like a chemical high, any investment in technology only ever achieves a short-term improvement in service and then disappoints as the initial buzz of an upgrade is superseded by the drudgery of constantly necessary updates, tweaks, refinements, and additional investment that is never budgeted for in the first round of finance.
Nevertheless, the yearn for the buzz achieved by technological advantage (which stems perhaps from an evolutionary adrenaline rush when we realise that we have better munitia than our enemies) is never satisfied. Humans are complicated, we yearn for personal attention which makes us incredibly likely to find ways to break technology, or to work outside it. In addition, technology manufacturers need to make a profit so they make best-fit, off-the-peg products that don't actually fit anyone.
Perhaps in the early days of the technological revolution, change was what we needed to move away from the blunt force, unskilled, soul destroying labour we had created. The challenge now though seems to be to apply the usability, and service led mentality of a programmer, but to incorporate a role for humanity to play into the business plan.
To finish where I started, why couldn't Boots invest in a system that lets people scan as you go around the store? Perhaps that way you could call a sales assistant to advise you and he could scan your goods and take payment, like a restaurant? That would be an upgrade for humans as well as machines...
Sunday, June 08, 2008
a dystopian reality
Films like the Matrix and Terminator depict a dystopian future where technology dominates humanity with its superior processing power. The Terminator is a robot that can instantly learn how to drive any vehicle, use any weapon or recognise any face. This daunting feat lurks in the imagination of some techno-geek and is far from reality.
The real dystopia of technology is that it never fully delivers on its promise. Like the Terminator, it will always be something we imagine working. The reality is that technology raises up our hopes promising solutions and advancement and then dashes them with crashes and complexity making us feel vulnerable and dependent.
The real dystopia of technology is that it never fully delivers on its promise. Like the Terminator, it will always be something we imagine working. The reality is that technology raises up our hopes promising solutions and advancement and then dashes them with crashes and complexity making us feel vulnerable and dependent.
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