Men's Health Magazine

Golden Goose to work with Men’s Health magazine to develop European licensing programme

Brand licensing consultancy, Golden Goose, has been appointed by leading magazine brand Men’s Health, as their exclusive licensing agency for Europe.

Men’s Health is the world’s largest men’s magazine with 40 editions in 45 countries making it the number 1 source of information for and about men. With 16 European editions reaching a monthly readership of over 8M, Men’s Health outsells GQ and Esquire magazine combined in the UK. In addition the Men’s Health website achieves 42M page views a month.

The typical Men’s Health reader is 32 with a high powered job and single, making them an aspirational, health conscious audience looking for advice on fitness, nutrition, technology,fashion and grooming. Rob Novick, Senior Vice President, International at Rodale Inc. the owner of Men’s Health said “Men’s Health is an international publishing phenomenon and we are confident that, with their understanding of brands, very strategic approach and experience in fitness, nutrition and health, Golden Goose will quickly establish a significant licensing programme for the Men’s Health brand across our strongest European markets.” 

Golden Goose Managing Director, Adam Bass, said: “Health and fitness are going to be even higher on the agenda in the next few years, and these Men’s Health licensed products will provide fitness and health conscious men with the tools they need to look and feel better about themselves.”

New products planned in January 2014 include a complete range of fitness equipment and nutritional products, with a broader range of products in development thereafter.

Golden Goose Account Director, Antonia Habdank said “We are committed to working very closely with the local publishing & editorial teams in each European market as this will be crucial in developing the right product for the right consumer”.  Account Director, Martin Clark added “We have several exciting deals in the pipeline and retailer initiatives in development, which will be enhanced and maximised through strategic editorial support”

RSPB features on 100 pics

New image based quiz app 100 pics features 100 pictures of British birds

Link to RSPB on 100 pics

New RSPB advertising

If you haven't already seen it. Here's the RSPB advertising campaign
Giving Nature a Home TV ad from The RSPB on Vimeo.

Tea AND cake anyone?

Look out for these special Tetley promotional bins with a joint offer on tea and cake. Never has licensing looked so tasty.

State of Nature

According to the RSPB's State of Nature report,  a stocktake of UK nature suggests 60% of animal and plant species studied have declined in the past 50 years.

The State of Nature report, compiled by 25 wildlife organisations - from the RSPB to the British Lichen Society - collates assessments of 3,148 species.

Conservationists hope it will offer clues to the fate of the UK's 59,000 species.

Beetles and wildlfowers are among the most vulnerable species.

According to the document, reasons for the decline are "many and varied" but include rising temperatures and habitat degradation.

Species requiring specific habitats have fared particularly poorly compared to the generalists able to adapt to the country's changing environment.

Tetley cake, looking good

Cup of tea and piece of cake anyone????

Introduction to new article

If you make a branded product and sell it into retail the current economic climate might make you feel a little bit like a polar bear hunting on thin ice: Just as you’re about to pounce on a juicy order from a retailer they break up, sink and disappear without trace. In the same way that household brands are facing pressure from cheaper unbranded imports, established retailers are facing lost sales to the more efficient, more convenient on-line channel.

With retail in apparent meltdown, how do brandowners survive the: New Retail Ecology 

 In 2012 total UK retail sales were over £311 billion but the number of retail outlets fell by 573, “a record drop” according to the British Retail Consortium’s Director General, Helen Dickinson. In the first quarter of 2013 well publicised retailers hitting the wall included HMV, Jessops and Blockbusters, joining the famous casualties of 2012 (Comet, Clintons, JJB Sports). The good news story of 2012 was on-line retail with a record 17.8% increase to £29 billion. Shoppers are using smartphones and tablets to buy from ever improving websites and ‘click-and-collect’ services. Peter Fitzgerald, Retail Director for Google announced that “online retail really came of age this Christmas. It’s playing an increasingly significant role at every stage of the customer journey.”

 Full article available here: http://www.innovaanalysis.com/

Tetley Cake in Tesco

Tetley Cake

Look out for this delicious Tetley cake launching in Tesco from Monday. Tealicious!

RSPB

We are delighted to announce that Golden Goose have been appointed by RSPB to build on their successful licensing programme. For more information please visit: http://www.goldengoose.uk.com/clients/RSPB

Matt Roberts on-line shop now open

Visit www.MattRoberts.co.uk for more information

Tetley Scones in Tesco

Matt on This Morning: http://www.itv.com/thismorning/health/downsize-the-family/back-to-school/

Get the Matt Roberts range of fitness equipment at Argos, now available.

new Tetley ad

Matt Roberts promotion for January feature in today's Times

Some of the trade fairs we will be attending

Hi,

here's a list of some of the trade fair's Golden Goose will be attending in 2013. Please get in touch to arrange a time to meet for a coffee or something stronger:

Event	Location	Dates
Top Drawer	Earls Court	13-15th January
Toy Fair	Olympia	22nd-24th January
Spring Fair	NEC	4th Feb – 7th Feb
London Book Fair	Earls Court	15th-17th April
Pulse	Earls Courts	12th-14th May
Bird Fair	Rutland Water	17th-19th August
Autumn Fair	NEC	1st-4th September
Glee	NEC	15th-17th September
Top Drawer	Earls Court	15th-17th September
Brand Licensing Show	Olympia	15th-17th October

Only slightly painful to watch video about a licensing agreement:


4:10 "we're really pleased and excited about the relationship"

Good looking products though

The publishing business....

In the publishing business the readers are the product, and the customers are the advertisers.

Reader HAS attention WANTS salience

Publisher HAS salience WANTS money
Advertiser HAS money WANTS attention

what not to drink?

So, Coca Cola has generated a workitout calculator (http://www.coca-cola.co.uk/health/work-it-out-calculator.html) so that you can figure out how much exercise you have to do in order to drink their products. This is great, now i just have to not drink their products and I feel fitter.