Latest article

This article was recently published in the brand and sports licensing source book. I think i need a new photo though.

Quarterly newsletter

http://tiny.cc/DcypQ

Benchmarking exercise gets off to a flyer

We now have a number of companies expressing an interest in the benchmarking exercise including;

Hewlett Packard

Church Dwight

Xerox

LaCoste

General Electric

Watch this space

Corporate Licensing Benchmarking Exercise

Announcing the opening of a new initiative. Ever since Golden Goose started up we've been looking into how marketing departments can harness licensing as a way to build brands and grow revenue. It seems that, in the current climate, more and more brandowners are waking up to the opportunities to exploit their Intellectual Property through third-party agreements.

To help paint a picture of the current marketing resources going into licensing, we're now looking for companies to participate in a Licensor Benchmarking Exercise. To participate in the exercise that we are planning to complete before the end of September 2009, please join the associated Linked In group

Donnington Park BTCC Day out

some thoughts on cars

My car is a second home

it moves me to drive

this portable roadside life

through ever changing scenes

played out in temporary domesticity

My car is the way i am

organised, meticulous

a well-oiled sense of continuous pride. 

Passengers respect my code

as I pilot them to a fixed point. 

My car is an office

delivering lectures, conferences, and sales

a workhorse steed

shining up the motorway

gallantly troving the distances

between failure and success. 

My car is a source of knowledge

of mysterious parts

greater than the sum of the whole. 

A creature that responds to

wrench, drench, dabble and tweak

with torque and turbo

and increased know-how. 

My car is a necessary evil

putting personal needs above

community, planet, and nature. 

I can reduce consumption

and collateral damage

but can't stop shopping, school runs and outings.

My car is a fantasy and a weapon of death

a journey that last a lifetime

beginning with a single spark

a miracle of modern engineering

the mixed blessing 

of human ingenuity, 

The source of the question and the answer.

Golden Goose appointed by RAC

We are delighted to announce that Golden Goose has been appointed by The RAC to manage their licensing programme. Work is underway to take this already successful licensing programme to the next level. For more information about the RAC visit: www.rac.co.uk

Metaphors for licensing No. 231: IP rag and bone man

Cycling to work this fine spring morning i saw a 'rag and bone man', which is someone who picks up old valuables and then sells them, realising value that was previously unknown. Now i know this is probably stretching it but it occurred to me that i do roughly the same thing only with intellectual property....

Brand immersion at the London Fire Brigade

Very enlightening work.....

banks

All I can say is, that if I was currently running a bank, I would pull all advertising immediately. 

New client

Golden Goose is delighted to announce our appointment by the London Fire Brigade to develop and execute a licensing strategy. We look forward to working with them to deliver successful products in a wide range of categories.

the perfect gift this valentines

Obviously, the perfect gift this valentine's day is a charm bracelet from www.page3diamonds.com, only £99 for a silver bracelet and four diamond and ruby set charms. What else would your page 3 dream girl want?

Happy 2009

According to some people, today is the most depressing day of the year so far. You're far away from the Christmas holidays for them to be a distant memory, and still another 12 days from payday. Still, it could be worse - you could be a retailer. Times are tough for our distributor friends and we should feel some sympathy - how are we going to sell all our licensed products if we don't have anywhere to sell them. Step forward brands with an alternative distribution channel, your time has come!!!

front page news

The Page 3 Calendar is on the front page of today's newspaper and covered all over the www.thesun.co.uk

new page3idol game ready to launch

Double G have now signed the license to develop a Page 3 game based on the legendary Page 3 idol competition.

launch of page 3 diamonds

Here's Danni and Nikkala modelling the range...

listen again and again

the piece on brand licensing starts about 15 minutes in.

you and yours

Check out you and yours at 12.15 tomorrow for a live broadcast about brand licensing.

300 members in 3 months

Our linked in group now has 300 members which is not bad since it only launched 3 months ago!

Go pickles!

Harry Ramsden's pickles outperforming average pickle sales in Tesco