Tetley cake, looking good

Cup of tea and piece of cake anyone????

Introduction to new article

If you make a branded product and sell it into retail the current economic climate might make you feel a little bit like a polar bear hunting on thin ice: Just as you’re about to pounce on a juicy order from a retailer they break up, sink and disappear without trace. In the same way that household brands are facing pressure from cheaper unbranded imports, established retailers are facing lost sales to the more efficient, more convenient on-line channel.

With retail in apparent meltdown, how do brandowners survive the: New Retail Ecology 

 In 2012 total UK retail sales were over £311 billion but the number of retail outlets fell by 573, “a record drop” according to the British Retail Consortium’s Director General, Helen Dickinson. In the first quarter of 2013 well publicised retailers hitting the wall included HMV, Jessops and Blockbusters, joining the famous casualties of 2012 (Comet, Clintons, JJB Sports). The good news story of 2012 was on-line retail with a record 17.8% increase to £29 billion. Shoppers are using smartphones and tablets to buy from ever improving websites and ‘click-and-collect’ services. Peter Fitzgerald, Retail Director for Google announced that “online retail really came of age this Christmas. It’s playing an increasingly significant role at every stage of the customer journey.”

 Full article available here: http://www.innovaanalysis.com/

Tetley Cake in Tesco

Tetley Cake

Look out for this delicious Tetley cake launching in Tesco from Monday. Tealicious!

RSPB

We are delighted to announce that Golden Goose have been appointed by RSPB to build on their successful licensing programme. For more information please visit: http://www.goldengoose.uk.com/clients/RSPB

Matt Roberts on-line shop now open

Visit www.MattRoberts.co.uk for more information

Tetley Scones in Tesco

Matt on This Morning: http://www.itv.com/thismorning/health/downsize-the-family/back-to-school/

Get the Matt Roberts range of fitness equipment at Argos, now available.

new Tetley ad

Matt Roberts promotion for January feature in today's Times

Some of the trade fairs we will be attending

Hi,

here's a list of some of the trade fair's Golden Goose will be attending in 2013. Please get in touch to arrange a time to meet for a coffee or something stronger:

Event	Location	Dates
Top Drawer	Earls Court	13-15th January
Toy Fair	Olympia	22nd-24th January
Spring Fair	NEC	4th Feb – 7th Feb
London Book Fair	Earls Court	15th-17th April
Pulse	Earls Courts	12th-14th May
Bird Fair	Rutland Water	17th-19th August
Autumn Fair	NEC	1st-4th September
Glee	NEC	15th-17th September
Top Drawer	Earls Court	15th-17th September
Brand Licensing Show	Olympia	15th-17th October

Only slightly painful to watch video about a licensing agreement:


4:10 "we're really pleased and excited about the relationship"

Good looking products though

The publishing business....

In the publishing business the readers are the product, and the customers are the advertisers.

Reader HAS attention WANTS salience

Publisher HAS salience WANTS money
Advertiser HAS money WANTS attention

what not to drink?

So, Coca Cola has generated a workitout calculator (http://www.coca-cola.co.uk/health/work-it-out-calculator.html) so that you can figure out how much exercise you have to do in order to drink their products. This is great, now i just have to not drink their products and I feel fitter.

YES, it's an Angry Birds, Star Wars mash up!!!!

 Our stand at brand licensing - come and see us from Tomorrow to Thursday at Olympia.

Brand Licensing Show

Look forward to seeing you at the brand licensing show. If you're coming tell us why 

Branding lessons from the Olympics

Now that London 2012 is over, what implications does the event's sporting and organisational success have for branding in the UK? Here are 5 thoughts:

1) Incremental Effort
There were no quick wins for our Olympians. The pain of endless training was etched on their faces down the home straight. Brands need to show their commitment to sustained excellence and have no fear of showing the sweat and tears involved.

2) Great Britain
Unashamed British pride emotionally expressed has no hint of jingoistic overtones any more. Pride in a multi-cultural flag has been long overdue. Just don't forget the hint of modesty and understatement.

3) Brilliant Youth
Redemption is coming for hoodies with talent. Hope has been restored in a generation that badly damaged their prospects with the 2011 riots. Brands need to offer positive activities for youth to engage with.

4) Uncompromising Determination
Steel willed positivity. A new ruthlessness. Visible rejection of the mediocre. These are now attractive qualities who's human side can be revealed occasionally.

5) Joy in Performance
Pleasure from performing to millions as an act of self-fulfillment has never been so clearly endorsed as a valuable activity. Joy in realisation of a personal ambition has been portrayed as selfless. Instead of feeding a ravenous hunger for approval, it has been shown as an act of cameraderie. Brands that flaunt it should share the love

New products coming soon

Matt Roberts products to launch in Argos in January 2013.