Golden Goose appointed by Flymo

28/08/13, for immediate release

Flymo appoint Golden Goose to develop licensing programme Husqvarna Group, the owners of gardening brand Flymo, has appointed brand licensing consultancy, Golden Goose as their exclusive UK agency to develop a successful brand licensing programme for Flymo. Since inventing the hover mower more than 50 years ago, Flymo has become a market leader in unique and innovative gardening tools that make work in the garden easier. Flymo has appointed Golden Goose to develop licensed products that complement the brand’s current market offering. Flymo’s UK Sales and Marketing Director, John Thomson, is confident that there are plenty of opportunities to explore: “Flymo is a household brand with 97% brand awareness and we are looking to licensing as a way for us to deliver more products that are ‘easier by design’ ” Golden Goose Director, Adam Bass, said: “Flymo is a fantastic, innovative brand within instant brand awareness. We are very excited to be working with them to put a new licensing programme in place.” Initial product categories that are being considered include pressure washers and garden heating products. Golden Goose Account Director, Martin Clark said: “Golden Goose is looking forward to working with the Flymo brand to realise the exciting deals we already have in the pipeline and develop more retailer and manufacturer partnerships. This, in turn, means we will all be working towards helping Flymo consolidate their market leading positioning” According to the 2012 Keynote market report into garden equipment, the total garden equipment market was worth £890m at retail in 2011 Ends