Golden Goose appointed by Maison Blanc

20/08/13, for immediate release

Golden Goose to develop licensing programme for French bakery Maison Blanc Brand licensing consultancy, Golden Goose, has been appointed by French bakery Maison Blanc, as their exclusive licensing agency for the UK. Maison Blanc is a French patisserie and boulangerie originally created in 1981 by chef Raymond Blanc that has won awards for their authentic French breads, patisserie, cakes and seasonal specials. Apart from supplying the 14 retail outlets that serve a million customers a year the company’s wholesale division also produces cakes for Waitrose under the Maison Blanc brand selling between 40-60,000 cakes per month. According to a recent Mintel survey, 72% of UK consumers (but 83% of AB1s) would like to visit a French restaurant or have done so in the past weeks. Rebecca Rose, Head of Marketing for KFG the owner of Maison Blanc brand said “Maison Blanc has an established reputation for sourcing and making high quality products inspired by French bakery. With their understanding of brands, strategic approach and experience in food licensing we are confident that Golden Goose will quickly establish a significant licensing programme for the Maison Blanc brand.”  Golden Goose Managing Director, Adam Bass, said: “For consumers, Maison Blanc delivers outstanding taste and authentic French flavours. We’re very excited about developing licensed products that communicate the brand’s joie de vivre.” New products planned in January 2014 include a range of gourmet sandwiches, kitchen gifting and ceramics with further products based around the brand’s expertise in chocolate also in the pipeline. Ends