Men's Health Magazine

Golden Goose to work with Men’s Health magazine to develop European licensing programme

Brand licensing consultancy, Golden Goose, has been appointed by leading magazine brand Men’s Health, as their exclusive licensing agency for Europe.

Men’s Health is the world’s largest men’s magazine with 40 editions in 45 countries making it the number 1 source of information for and about men. With 16 European editions reaching a monthly readership of over 8M, Men’s Health outsells GQ and Esquire magazine combined in the UK. In addition the Men’s Health website achieves 42M page views a month.

The typical Men’s Health reader is 32 with a high powered job and single, making them an aspirational, health conscious audience looking for advice on fitness, nutrition, technology,fashion and grooming. Rob Novick, Senior Vice President, International at Rodale Inc. the owner of Men’s Health said “Men’s Health is an international publishing phenomenon and we are confident that, with their understanding of brands, very strategic approach and experience in fitness, nutrition and health, Golden Goose will quickly establish a significant licensing programme for the Men’s Health brand across our strongest European markets.” 

Golden Goose Managing Director, Adam Bass, said: “Health and fitness are going to be even higher on the agenda in the next few years, and these Men’s Health licensed products will provide fitness and health conscious men with the tools they need to look and feel better about themselves.”

New products planned in January 2014 include a complete range of fitness equipment and nutritional products, with a broader range of products in development thereafter.

Golden Goose Account Director, Antonia Habdank said “We are committed to working very closely with the local publishing & editorial teams in each European market as this will be crucial in developing the right product for the right consumer”.  Account Director, Martin Clark added “We have several exciting deals in the pipeline and retailer initiatives in development, which will be enhanced and maximised through strategic editorial support”