Hi there,
welcome to my attempt to chronicle the growing pains of a new business. Well, when I say new I mean 2 years old, but it still feels new to me. This blog is intended to be a collection of thoughts and ideas about branding, brand licensing and what it means to be a brand licensing consultant. I hope that you find it interesting and stimulating. Personally I look forward to consulting this blog in about 3 years time and laughing my socks off at the naiivety it contains and regretting not actioning the things that turn out, with hindsight, to have been just the thing to do. Anyway, enough pre-amble and on with the blog...
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Golden Goose was established in December 2002 with the mission to work with brands we love, and help consumers love them more. The licensing business is huge, worth around £180bn per year at retail.
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About Me
- Adam Bass
- Has over 20 year's business experience. First launched in 1992 with a publishing business which developed into a successful brochure distribution company. Subsequently launched a website called Gradunet and raised over £500K seed capital. In 2000, spent 2 years working within various advertising agencies and recognised the opportunity for brand extension via licensing.
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