Well, another trip to New York another dollar.... a frenzy of meetings and discussions. It's always difficult to remember exactly what was said and to separate out the feeling of hype from the reality of the opportunities presented. One thing's for sure however, the corporate side of the licensing business is growing.
Given the need for manufacturers for licenses that last longer, and the need for brandowners to maintain the continuity of their brand message throughout a continually amalgamating market, this is no surprise.
More later, still slightly jet-lagged
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Golden Goose was established in December 2002 with the mission to work with brands we love, and help consumers love them more. The licensing business is huge, worth around £180bn per year at retail.
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- Adam Bass
- Has over 20 year's business experience. First launched in 1992 with a publishing business which developed into a successful brochure distribution company. Subsequently launched a website called Gradunet and raised over £500K seed capital. In 2000, spent 2 years working within various advertising agencies and recognised the opportunity for brand extension via licensing.
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