Was re-reading Strategic Brand Management by Jean Noel-Kapferer - favourite quote so far:
“the order in which intermediate extensions are made affects consumer reaction to the final extension.”
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Golden Goose was established in December 2002 with the mission to work with brands we love, and help consumers love them more. The licensing business is huge, worth around £180bn per year at retail.
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- Adam Bass
- Has over 20 year's business experience. First launched in 1992 with a publishing business which developed into a successful brochure distribution company. Subsequently launched a website called Gradunet and raised over £500K seed capital. In 2000, spent 2 years working within various advertising agencies and recognised the opportunity for brand extension via licensing.
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