Top 10 ways to make a licensing deal go with a zing

1) Get everyone behind the licensing strategy - from the top to the bottom
2) Give the product an enormous PR and marketing launch
3) Support the product all the way into retail
4) Feature the product on all branded marketing
5) make the product look the same as the branded product
6) make sure the legals don't get in the way of renewals
7) incentivize success, don't punish it
8) celebrate success
9) be generous, not mean spirited
10) deliver on the brand promise