If you're in a meeting with me, please feel to play meeting bingo. Just shout bingo if you hear any five of the following phrases:
2) Any sales that are made by the brand are the icing on the cake
3) We're not looking to set royalty rates so high that the product doesn't sell
4) You have to offer value for royalty
5) Licensing is a quick quick, slow slow business
6) Licensing is another propeller in the water, just make sure it's facing the right way
7) The brand is the theme park, the product is the souvenir
8) Licensing is a win-win business
9) As an agency, we're like the first licensee
10) We like to put your entire licensing programme in a box that includes everything a licensee needs.
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