We are delighted to announce today that Golden Goose will represent Tetley Tea’s much loved brand ambassadors, the Tea Folk, for an exclusive 3 year licensing deal covering the UK.
Launched in 1973 the Tea Folk have appeared in 67 advertisements generating over 30 million pieces of memorabilia in their first three decades. Their return as part of a multimillion pound advertising campaign reached over 42 million viewers and was voted one of the top 10 marketing events of 2010. The Tetley Tea Folk campaign helped to reaffirm Tetley’s position as one of the UK’s best loved brands and with 38% of British households considered Tetley Tea drinkers, this very British love affair shows no sign of cooling off.
http://www.talkingretail.com/products/product-news/tetley-launches-tea-folk-products
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