We'll be exhibiting at Brand Licensing, stand B058, please get in touch to make an appointment

Picture of Tetley Scones

Here's a picture of the Tetley scones

whoops...

New range of Tetley Tea Folk Scones launching this week in Asda

Read more here

New Tetley Products

Eyup, fancy a cuppa.....

Brand and Sport Licensing Year Book

New article about What Can Go Wrong with Licensing Programmes, page 12-15

on-line accounting software

Very excited to be able to recommend some brilliant on-line accounting software:

http://www.freeagentcentral.com/?referrer=418ghwkj

It has the potential to make accounting fun!

Golden Goose appointed by Tetley

We are delighted to announce today that Golden Goose will represent Tetley Tea’s much loved brand ambassadors, the Tea Folk, for an exclusive 3 year licensing deal covering the UK.

Launched in 1973 the Tea Folk have appeared in 67 advertisements generating over 30 million pieces of memorabilia in their first three decades. Their return as part of a multimillion pound advertising campaign reached over 42 million viewers and was voted one of the top 10 marketing events of 2010. The Tetley Tea Folk campaign helped to reaffirm Tetley’s position as one of the UK’s best loved brands and with 38% of British households considered Tetley Tea drinkers, this very British love affair shows no sign of cooling off.

http://www.talkingretail.com/products/product-news/tetley-launches-tea-folk-products

Martin Sorrel backs licensing....

In an article published today Martin Sorrell, chief executive officer of WPP, says: "More than ever, licensing is emerging as one of the new creative ways of developing brands and sales. It is a capability we see as increasingly important to our clients. "

The smell of a cuppa

Tetley launch - Le Brew... Tea flavoured perfume...

RAC at Asia Pacific Sourcing, Cologne

new article now ready for peer review

Licensing is the Marketeer’s ultimate fantasy – a too-good-to-be-true, budget-generating marketing campaign that extends the brand into new categories. As they might say in America:

Licensing: What’s not to like?

As the Marketing Director of a powerful brand with a sizeable advertising budget, you present your Commercial Director with a strategic licensing proposition including a selection of companies proposing to pay hard cash for the right to increase your brand’s profile. Despite his first thought - ‘what’s the catch?’ – you somehow manage to convince him to let you develop a licensing programme. There’s no shortage of potential partners to work with on exciting collaborations and the products you develop are bought in serious quantities by your passionate consumers. With success, bigger and bigger manufacturers make increasingly exciting offers to create better and better products. Fast forward several years, however, and the enthusiasm for licensing seems to have waned somewhat and you’re considering your career options. So where did it all go wrong?

Please email me if you'd like the full article....

more on Thomas Crapper on the BBC

http://www.bbc.co.uk/iplayer/episode/b00z9j0g/The_Boat_That_Guy_Built_A_Nice_Hot_Shower/

19.34 minutes in..."There really is only one place you can go for bathroom fittings"

RAC Recommended for best battery charger

Thomas Crapper on the One Show

http://www.bbc.co.uk/iplayer/episode/b00zf1zw/The_One_Show_07_03_2011/

3 mins - 8 mins

some interesting marketing books

Hi,

here's a list of some of my most influential marketing books:

http://www.brandlicensing.co.uk/brand-books-to-read

Mamika to be in the Times this weekend

Look out for 5 pages about our favourite grandma in this Sunday's Times.

Mamika in the Guardian

Thomas Crapper at Spring Fair

Golden Goose launches Mamika at Spring Fair

Brand consultancy, Golden Goose has signed a deal to represent the humorous, eclectic Mamika photographic brand from award winning photographer Sacha Goldberger.

Mamika is Sacha’s collection of funny, ironic and eccentric photographs featuring his 91 year old Grandmother, Fredericka, in a variety of guises including super hero and hilariously absent-minded old lady.

Mamika has become a global internet phenomenon with a strong following on Facebook and the first Mamika book has sold over 14,000 since its French release 4 months ago. Other books by Sacha have sold over 145,000 copies worldwide. Mamika photos have also featured in numerous newspaper and magazine articles from Sunday Times, Elle and Vanity Fair.

Now Golden Goose are looking for UK manufacturers and retailers to take the Mamika brand into calendars, stationery, giftsets and paper goods. With hundreds of high quality photographs in a variety of themes and locations, Mamika is ideal for these gifting categories.

Golden Goose Account Director Charlotte Hargreaves said: “Mamika’s outlandish and ironic view of life will appeal to students and gift-givers of all ages and naturally lends itself to a wide variety of products.”

Hargreaves adds, “Mamika is outlandish, kooky and guaranteed to make you smile, its broad appeal will attract licensees and retailers exhibiting and visiting Spring Fair.”

For more information, please contact: Charlotteh@goldengoose.uk.com