RAC at Spring Fair

Matt Roberts in the Daily Telegraph

read more about Matt Roberts special supplements in the Telegraph....

Matt Roberts in yesterday's evening standard

"Cameron's personal trainer Matt Roberts says working out on the morning of a speech can calm a speaker down. "It burns away a bit of energy and gets the oxygen into the bloodstream and the brain, which gives you calmer thinking," says Roberts. "I know people who do stretches before they walk on to get their diaphragm going and become a bit more mobile. They are generally things like reaching up above your head or doing the palm position."

Tetley Tea Folk Biscuits

Tetley Tea Folk launch biscuits. These new biscuits are great for dunking. But never mind what we think, it's the 200,000 facebook fans that really count.

You can read a case study about the Tetley licensing programme here..

RAC at Spring Fair

New tetley mug in Tesco

Get yourself a gaffer shaped mug before they sell out... go on you know you want to.

http://direct.tesco.com/q/R.213-2760.aspx

our stand at brand licensing

This is a picture of our stand at Brand Licensing this year... on the 'brand' side of the hall....already rebooked for next year. It was a very busy show which, personally, I find encouraging as British Industry starts looking for ways to actively get out of the downturn rather than just batten down the hatches....

We'll be exhibiting at Brand Licensing, stand B058, please get in touch to make an appointment

Picture of Tetley Scones

Here's a picture of the Tetley scones

whoops...

New range of Tetley Tea Folk Scones launching this week in Asda

Read more here

New Tetley Products

Eyup, fancy a cuppa.....

Brand and Sport Licensing Year Book

New article about What Can Go Wrong with Licensing Programmes, page 12-15

on-line accounting software

Very excited to be able to recommend some brilliant on-line accounting software:

http://www.freeagentcentral.com/?referrer=418ghwkj

It has the potential to make accounting fun!

Golden Goose appointed by Tetley

We are delighted to announce today that Golden Goose will represent Tetley Tea’s much loved brand ambassadors, the Tea Folk, for an exclusive 3 year licensing deal covering the UK.

Launched in 1973 the Tea Folk have appeared in 67 advertisements generating over 30 million pieces of memorabilia in their first three decades. Their return as part of a multimillion pound advertising campaign reached over 42 million viewers and was voted one of the top 10 marketing events of 2010. The Tetley Tea Folk campaign helped to reaffirm Tetley’s position as one of the UK’s best loved brands and with 38% of British households considered Tetley Tea drinkers, this very British love affair shows no sign of cooling off.

http://www.talkingretail.com/products/product-news/tetley-launches-tea-folk-products

Martin Sorrel backs licensing....

In an article published today Martin Sorrell, chief executive officer of WPP, says: "More than ever, licensing is emerging as one of the new creative ways of developing brands and sales. It is a capability we see as increasingly important to our clients. "

The smell of a cuppa

Tetley launch - Le Brew... Tea flavoured perfume...

RAC at Asia Pacific Sourcing, Cologne

new article now ready for peer review

Licensing is the Marketeer’s ultimate fantasy – a too-good-to-be-true, budget-generating marketing campaign that extends the brand into new categories. As they might say in America:

Licensing: What’s not to like?

As the Marketing Director of a powerful brand with a sizeable advertising budget, you present your Commercial Director with a strategic licensing proposition including a selection of companies proposing to pay hard cash for the right to increase your brand’s profile. Despite his first thought - ‘what’s the catch?’ – you somehow manage to convince him to let you develop a licensing programme. There’s no shortage of potential partners to work with on exciting collaborations and the products you develop are bought in serious quantities by your passionate consumers. With success, bigger and bigger manufacturers make increasingly exciting offers to create better and better products. Fast forward several years, however, and the enthusiasm for licensing seems to have waned somewhat and you’re considering your career options. So where did it all go wrong?

Please email me if you'd like the full article....

more on Thomas Crapper on the BBC

http://www.bbc.co.uk/iplayer/episode/b00z9j0g/The_Boat_That_Guy_Built_A_Nice_Hot_Shower/

19.34 minutes in..."There really is only one place you can go for bathroom fittings"