brand licensing show was notable for 2 things. Beanstalk taken over by Omnicom and TLC picking up Reckitt Benckiser. Other than that the show held few attractions for anyone looking to work on the branded side of the business. Bring on Exclusively Brands at the Landmark.
Met some Danish Fund Managers looking to break into licensing (get your lycra on boys, the canon's ready)
Met my cleaning co, looking for cleaning brands and heard that the french sock team were in town.
Simone presented the results of our research into the growth of private label. You can see the summary of her talk here but basically:
81% of the UK accept private label instead of brands
UK is the biggest market for private label
If you're going to license your brand do it now. If you don't private label will invade your space
If your going into a new category, innovate or don't bother
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